You know you want to capture your wedding so you can look back on it for years to come. If you’re like most people, you will probably choose to have a photographer on your big day. But what about video? What is the difference between wedding videography and cinematography, and which is the best way to go?
Wedding videography and cinematography have been used interchangeably for some time. This has resulted in some confusion, leaving people to wonder if they’re different or the same. Perception and marketing have contributed to blurring the lines between these definitions. Digital technology has also impacted how these two mediums operate. However, despite their differences, both styles focus on quality video. The equipment and approach are the primary differences between the two.
With long form video as a priority, videography tends to capture weddings in a linear fashion. Even though a videographer might make some edits to the video they’ve taken, they will be very minimal. Your video will still tell a story, but it will be a more straightforward documentation of the day as it unfolds. Having your wedding captured this way may feel like watching a home movie.
As mentioned earlier, equipment can also make a difference. Videography may be done with camcorders, and footage may be shot by one or two people. As the use of DSLR cameras are becoming more popular, though, videography may use this instead of a camcorder.
Lighting, angles, narrative storytelling and editing are the distinguishing features of this style. A video like this will have a cinematic feel with more dramatic shots. After the wedding, the footage will be edited together to tell a story. Some videos may feel like a movie trailer, others may feel like a movie and documentary combined
With wedding cinematography, there is also most likely to be a larger group working to capture footage of your big day. They may also be using DSLR cameras and lighting equipment. Finally, the footage is edited after your wedding to bring the final product together.
Questions to Ask
At the end of the day, wedding videography and cinematography isn’t not better than the other. It comes down to which one you prefer. When figuring out which approach is best for you, here are a few questions you can ask yourself.
What kind of feel/tone do you envision for your wedding video?
Do you want your video to feel like a home movie or a cinematic film?
What level of image quality do you want?
How does your vision for your wedding video fit with your wedding videographer or cinematographer?
As privacy concerns grow, companies like Google and Facebook that rely on data collection and advertising for revenue are increasingly in the spotlight. But is it really possible to give up Google’s vast range of services? Here are my recommended alternatives.
Over the past two years, I’ve been switching between a succession of iPhones and a series of Android devices, using each for an extended amount of time. Spending months with each mobile platform has been a tremendously useful exercise, helping me understand the strengths and weaknesses of the two dominant smartphone options.
But every time I pick up one of those Android devices, a nagging question pops up in the back of my mind. It’s the same one I hear from friends, family members, and readers every time the topic turns to smartphone platforms: “Aren’t you worried about your privacy when you run Google’s software?”
It’s a legitimate question, and there’s no easy answer.
Google, like Facebook, has a business model that’s built on surveillance. The company’s stated mission of “organizing the world’s information” also includes capturing as much as possible of your information. That information is the base layer of some undeniably useful services, which in turn fuel the advertising that makes up the overwhelming majority of Google’s revenue.
In the first six months of 2019, Google took in just over $75 billion in revenue. More than 84% of that revenue, about $63.3 billion, came directly from the advertising platform made possible by data collected from a few billion people, including you and me.
To be fair, Google provides ample privacy controls, including options to delete saved data. They also count on most people being too busy, distracted, or unconcerned to actually use those controls. And even if you meticulously delete your activity history. there’s not much you can do about the profile that Google and its subsidiary DoubleClick (and the advertising ecosystem that’s grown up around them) create based on those activities in real time.
Unlike the other giant of online advertising, Facebook, the option to delete your Google account isn’t very practical. It’s hard to imagine a world without Google’s outsized influence, but it is possible to rebuild your personal online environment around an alternate set of services and experiences.
There are plenty of options from smaller third parties, but for the most part the replacements for the Google services you know come from Apple and Microsoft. Those two tech giants have the requisite scale, but their business models don’t rely disproportionately on data collection and advertising. When your revenue comes mostly from high-margin hardware (in Apple’s case) and business-focused productivity services (in Microsoft’s case), it’s easier to place greater value on personal privacy, and there’s less incentive to design products and services that explicitly turn data into revenue.
So how do you reduce the role of Google in your tech life? I took a look at my own experience to see where you’ll find the most interesting alternatives. Note that some of these options require paid subscriptions, in contrast to Google’s ad- and data-supported services.
SAY ADIOS TO ANDROID
There are two and only two mobile device platforms that matter: Android and iOS. As a result, ditching Google means learning to love Apple hardware and software. Because of the way Google licenses Android, it’s almost impossible to find a device that isn’t loaded with Google services. And although you can tweak and tune privacy settings and replace default apps, you can’t easily get rid of the Google Play services and store.
Switching to an iPhone isn’t exactly painful (except perhaps for the pricetag). You get world class hardware, and you also avoid one of Android’s worst flaws: unpredictable updates.
Apple devices get fully supported updates for years, and you are not at the mercy of a carrier to get the latest version. That support lasts a long time, too. The iPhone 6S, for example, which debuted more than four years ago, runs the brand-new iOS 13 and will be supported for another year. You can’t say that about any Android phones released in 2015.
In fact, even new devices often have to wait, sometimes forever, for upgrades. I have three Android phones on my desk right now, from Motorola, Samsung, and Google. All three devices were released in 2018, but each one is running a different Android version (8, 9, and 10). I have no idea if or when those two phones running out-of-date Android versions will get the latest features.
And I have to say I trust Apple’s biometric support more than I trust the same features on Android devices. A pair of snafus involving biometric technology this week, on the latest premium devices from Samsung and Google, make me even more comfortable with switching platforms.
If your objective is to cut ties with Google, you’ll need to choose a different web browser than Google Chrome, naturally. The logical alternatives are Mozilla Firefox and Opera; on MacOS and iOS, you can also choose Safari.
Several people in the comments section have recommended the Brave browser, a relatively recent addition to the category, led by Mozilla co-founder Brendan Eich and focused relentlessly on privacy. I tried Brave when it first came out and will take another look. It’s a strong contender.
The dark horse in this field is Microsoft’s new cross-platform Edge browser, based on the open-source Chromium engine. (I do not recommend the current Edge browser, available only in Windows 10, which is deprecated and will probably be replaced within a year.)
The most relevant feature is tracking protection, which offers this simple but easy-to-understand interface in the new Edge Settings pane on the desktop.
How effective is it? Click that Blocked Trackers link to see a running count. On this browser, the number-one source of trackers is Google, which accounts for more than 20% of the blocks on my production PC.
Although it’s technically in a beta release, the new Edge browser has been extremely stable on Windows 10 for me; it also runs on MacOS and has versions for iOS and Android. It allows you to install extensions directly from the Chrome Web Store, and pages you visit look like they’re running in Chrome.
PICK A PRIVACY-FOCUSED SEARCH ENGINE
The Bing brand is an easy punchline for anyone trying to get some cheap tech-oriented laughs, but the underlying data is no joke. In its just-concluded 2019 fiscal year, Microsoft brought in more than $7.6 billion in revenue from search advertising. That’s a fraction (less than 10%) of what Google makes, but it’s still a very big business on its own; that revenue makes it the fifth biggest division at Microsoft, one of the only companies big enough to compete with Google on this playing field.
But you don’t have to insert yourself into Bing’s advertising ecosystem, either. The privacy-focused DuckDuckGo (“the search engine that doesn’t track you”) returns results using Microsoft’s data along with a few hundred other primary sources,
In the comments, several readers have recommended Startpage.com, a Dutch company that uses Google search results repackaged in a privacy-focused format that eliminates tracking.
REPLACE GOOGLE VOICE
I’ve always been reluctant to use Google Voice for any serious business-related purpose, because it seemed like yet another free service that Google would eventually kill off. One plausible theory I’ve heard is that Google Voice is so widely used by Google execs that discontinuing it is not an option.
Google Voice has the twin benefits of being device-independent and supporting SMS messages. That means you can use a virtual number other than your regular mobile phone number for security-related tasks, like two-factor authentication. That makes SIM-swapping scams dramatically less effective.
Google Voice also runs on multiple devices, which is handy for someone who switches devices regularly. Not having to reconfigure 2FA when you switch to a new device is liberating.
I can’t find a free alternative to Google Voice that I can comfortably recommend, but the venerable Line2 service, at $10 per month (or $99 a year, billed annually) fills the bill. YouMail, a call-blocking and voicemail service, includes a second line with SMS support as a standard feature on its $10.99 per month YouMail Professional products. I’ve used it for several years and recommend it.
USE SOMETHING OTHER THAN GMAIL AS YOUR DEFAULT EMAIL CLIENT
I’m old enough to remember when Gmail was a closed beta and you had to have an invitation to get your own account. In retrospect, we should have gotten a clue that something was amiss when the Gmail beta launched, officially, on April Fool’s Day, 2004. (Not a joke. DuckDuckGo it.)
Back in 2017, Google stopped its controversial practice of scanning the content of free Gmail accounts for the purpose of targeting ads, and the company says any processing it does of message content (to generate reply suggestions, for example) is done by machines. And, of course, paid GSuite business accounts have always been disconnected from Google’s ad infrastructure.
The main reason I don’t use Gmail, though, has nothing to do with privacy. It’s just that I really really don’t like the browser-based interface on the desktop, where I do most of my serious email work. Alas, that’s how Google wants its customers to use Gmail on PCs, and Gmail developers don’t seem to care that their service doesn’t play well with other clients.
For business accounts, I use Office 365, and most of my personal accounts are on Outlook.com. If your employer uses Gmail, you’re not free to switch, but for personal mail it’s easy to set up a new default address, forward messages from Gmail, and hardly skip a beat.
For paid business email, there are third-party alternatives if you’d rather avoid working with Microsoft directly. I recommend Intermedia, which offers hosted Exchange and Office 365 with a much less intimidating interface. Many hosting providers offer email options to go with your custom domain; for example, you can get Office 365 subscriptions from GoDaddy, with or without a hosting package. It pays to check with your current hosting provider.
You can also choose from a wealth of independent cloud storage providers, including well-known services like Dropbox and Box and others that are less well known but technically superior, like Intermedia’s SecuriSync, which is available bundled with email and Office or as a standalone product.
Google Photos is a harder service to replace. For the basic task of backing up and organizing your digital photos, both Apple (iCloud) and Microsoft (OneDrive) offer options to upload photos from the default camera roll on your mobile device to their respective services. OneDrive is the clear choice if you also want those photos to be accessible on a Windows 10 PC.
But no one quite does the AI-powered magic that Google does with Photos. Just be aware that all that magic also feeds Google’s insatiable appetite for data.
In recent months, Japan-based telecom firm SoftBank Group has used its seemingly bottomless pockets to heave significant amounts of cash around Asia-Pacific’s tech sector. Those investments have come both through the company itself, as well as the SoftBank Vision Fund, an investment fund that also includes partners such as another fund operated by Saudi Arabia’s government.
India’s ecommerce platform Flipkart became the most recent recipient of SoftBank’s largesse, securing $2.5 billion—yes, billion—from the Vision Fund made via primary and secondary share purchases, according to a report in Reuters. (Both SoftBank and Flipkart declined to detail the exact amount of funding.)
The Vision Fund’s recently reported investment was also part of a $1.4 billion round Flipkart drew in April from a group of investors that also included Tencent, Microsoft and eBay. All in all, the investments leave Flipkart with more than $4 billion on its balance sheet to spend.
For those left agog at the sheer magnitude of those figures, any surprise might be mitigated by the fact that Amazon, Flipkart’s largest rival in India, has pledged to spend $5 billion on its efforts in the country over the next few years.
Another ecommerce platform, Paytm E-Commerce, is considered a significant player in India thanks to the financial backing it’s received from Chinese ecommerce giant Alibaba. But SoftBank is also a stakeholder in digital payments-focused Paytm, investing $1.4 billion in the company in May and further complicating dynamics within the sector.
Meanwhile, Flipkart’s onetime largest rival, Snapdeal, is in the midst of a reorganization that will leave it slimmed down following the recent collapse of acquisition talks with Flipkart.
Flipkart and Amazon’s massive reserves of cash have left the pair as the two largest generalist retailers in India, a market with substantial retail ecommerce growth potential.
According to data from Bank of America Merrill Lynch, Flipkart is expected to control a 43% share of retail ecommerce sales in India this year, compared with Amazon’s 31%.
eMarketer estimates that retail ecommerce sales in the country will total $22.35 billion this year, but account for just 2.2% of total retail sales. Though sales will increase to $54.63 billion by 2021, they will still make up a small sliver—3.2%—of all retail sales.
International players like SoftBank and China-based tech firms such as Tencent and Alibaba are intent at getting in on India’s ground floor. SoftBank learned that lesson well when it invested $20 million in Alibaba about seven years ago, a stake that’s now valued at around $100 billion.
SoftBank seems intent on spreading at least some of the $93 billion in capital raised by the Vision Fund to emerging tech firms operating in markets in Asia-Pacific. In April, the firm funneled about $260 million through a subsidiary to the parent company of Ola, India’s largest homegrown ride-hailing service.
In addition to Ola and Paytm, SoftBank has also invested in Singapore-based ride-hailing service Grab, with which it participated in a $2.5 billion funding round in July.
This article first appeared in eMarketer on 10th August 2017 written by Rahul Chadra
If you’re an owner of a business site, you’d best find out what are the necessary precautions that your ecommerce service provider is taking to secure your site. Because till date, it looks like ransomware scams have raked in a whopping $25 million worldwide!
Because the last thing you want to happen is to get locked out of your site or have no access to your own emails and crucial accounts. That’s one of the main reasons why victims have no choice but to pay up to get back access to their digital accounts.
Ransomware is now a multimillion-dollar black market; the most prevalent ransomware strains have netted a total of $25 million, according to a study from Google, bitcoin security firm Chainalysis, the University of California at San Diego, and New York University.
The ransomware ecosystem is currently “dominated by a few kingpins,” like Locky and Cerber. Locky, the first ransomware to make more than $1 million per month, has raked in $7.8 million. Cerber, which ushered in the rise of ransomware as a service, is right up there as well; the strain accumulated around $200,000 per month for more than a year and $6.9 million to date.
CryptoLocker, CryptXXX, SamSam, CryptoWall, AlNamrood, TorrentLocker, Spora, CoinVault, and WannaCry are also raking in the cash.
Exacerbating the problem is the fact that just 37 percent of users back up their data, the study notes.
Just last month, a global ransomware outbreak known as Petya had government agencies and private businesses around the globe scrambling to get their systems back online and recover their data. That outbreak came after hundreds of thousands of PCs were attacked by WannaCry.
Malwarebytes late last year analyzed nearly half a million ransomware incidents to identify the 10 US cities most victimized by the threatening software. Las Vegas topped the list with the most ransomware detections overall, the most detections per individual machine, and most detections per population.
“Cybercriminal gangs have already saturated both the rural and urban US populace with ransomware, yet they are constantly improving their tactics, execution and business model to evade detection by current solutions,” Malwarebytes’ Head of Malware Intelligence Adam Kujawa said in a statement at the time. “With millions of dollars being handed over to cybercriminals, ransomware will only increase in prevalence.”