How You Can Use Facebook To Your E Commerce Business’s Advantage

The number of social media users grow everyday, we can hardly keep up. This could be a leverage for you to generate sales through your businesses social media pages. But because each social media channel being unique and different, it can get a little bit difficult to stay on top of all the different ways to market your business.

In 2016, Facebook’s advertising revenue totaled to a whopping 26.9 billion US dollars. As you can see, it is pretty obvious that the competition to get your customers attention is fierce. So you’re probably wondering how you can use Facebook to help grow your e commerce business.

First, before we continue, take some time to think whether or not Facebook is the right social media platform to focus on for your business. American men and women between the ages of 25-54 make up for 29% and 32% of Facebook users. Your targeted customer age group should fit with the social media platform you choose to spend your marketing budget on.

Share Promotions or Events Exclusively On Facebook

When you share the same information on all of your social media platforms, it does not give your followers a reason to check all of your account. This is because they know that they will only be reading the same thing again. For example, if one of your followers is a frequent Instagram user and he/she knows that your business posts the same info across all your social media channels, he/she will not have an incentive to go onto your Facebook page.

By posting different content on all of your social media channels, you are giving your customers a reason to follow all of the accounts to find out different info. What you could do is share up coming in person events on Facebook and share promotional posts strictly on Twitter or Instagram. This will allow you to cater information to each platform’s audience preference and making the experience better.

Gather data on your customers and analyze is properly. From there you can focus on personalizing the social media experience by their age groups. For example, you have carried out a survey and found out that most of your sales come from customers over 20 years of age, who are more likely to use promo codes and coupons. From there you can decide which social media platform you would like to share your discounts on. Platforms such as Snapchat, Twitter and Instagram have a younger user base.

Share Interesting and Timely Content

Facebook is a great marketing tool for your e commerce business compared to the other social media channels. Why? Because it does not limit you to a certain amount of characters in a post like Twitter does or also the time frame that posts appear on your page like Snapchat. Because of this, Facebook allows you to create your own unique content and share it on to your page. Even if it is a link to your businesses post or long articles written right onto your page. The more traction you get on your post the more often it will appear on your followers newsfeeds. A great way to gain attention is to generate unique content related to current events. Generally people enjoy reading content like that and are more likely to be shared.

Make sure you keep your page interesting and engaging by churning out different kinds of post. Nobody want to read the same types of content everyday. Another important thing to remember is to not make your page look overly promotional, as it defeats the whole purpose of social media. Make your followers feel like they are apart of the community and not like they are looking at an ad.

Target Your Ads

Facebook is great when it comes to marketing because businesses can benefit from its robust advertising platform. It is highly recommended that businesses should create targeted ads and A/B testings to get the most out of your money spend on advertising. Facebook allows to to target your ads based on user’s location, demographics, age, gender, interests, behaviors and many more.

According to research, Facebook users like 4.1 million posts every minute! This just proves, if you can get your content to the right audience, your post can gain massive engagement and reach. But of course, it is easier said than done. With Faceook’s targeting it really helps you to narrow down the viewers that your ad will be shown to. From there the chances for success are much higher.

Get On The Retargeting Pixel Wagon

Have you ever looked at a dress online or even a pair of shoes and suddenly there are seems to be ads on dresses and shoes popping up everywhere? That is probably due to a retargeting pixel by Facebook. This marketing method is underutilized, but a very powerful tool that basically stalks your potential customer around the web. When a visitor enters your site, you can retarget that user when they leave with your ads on their newsfeed.

Effective frequency is the number of times a viewer needs to be exposed to your ad before they decide to take action. Using the retargeting method, you can ensure users will be exposed to your ads enough times that they eventually become familiar with your business/product. For example, if a customer were to visit the product section of your website and decides to leave halfway, you might want to retarget them in a different way compared to a customer who has placed items in the shopping cart but then decided to abandon it before making payment.

Provide Service Through Social

Facebook allows you to have live chats with your followers, which is great! This will give you the opportunity to create a bond with your customers and maybe gain the trust of new customers. This however depends on which platform your website is built on, you can get this feature through an extension, plug in or an app. But if you’re not willing to go through the hassle, good old Facebook Chat is more than reliable. It has proven to be able to handle a very large audience and it is a better and more simple option, without having to install any extensions. In addition, more people are familiar with how Facebook Chat works and it is completely free! Facebook chat also doesn’t limit you to how many people you can chat with at a time. Most extensions do not offer such flexibility in their free versions.

Not only does this give customers an option of a direct hotline to the company when they have a product or service question, but it also promotes your Facebook page. After the customer is done chatting with you, he/she will be more likely to search for your Facebook page and either follow or engage.



E Commerce Website Development Guide

E Commerce Website Development Guide

The retail industry today has changed tremendously, thanks to the advances in internet technology. In the span of 10 years the e commerce sector has only be growing, and we don’t see it stopping anytime soon. The e commerce sector hosts thousands of e commerce websites all over the world. With each e commerce website offering something different to its visitors. In the world that we live in today, many seek the convenience of online shopping. With just a click of a button, your item is purchased and it will be delivered right up to your door step. As our lives get busier the less time we have, to go out to a mall to shop. So, the popularity of online shopping only seems to incline.

With technology being so efficient today, it is extremely easy for you to start your own e commerce page. There is no need for technological skills and knowledge for you to develop your own site. Here are a few steps that will help you develop your own DIY page:

The Beginning Process

1. Selecting The Right Web Designing Tools

Before you start developing anything, you have to have a business plan. You need to have a clear idea of what your business is going to be first. (We advice that you document your ideas down on to paper) When you are confident with your business plan then you can focus on developing your site. If you have a little bit of knowledge about programming, then you’ll know what HTML, PHP or MySQL is and start from scratch.

However, if you’re not that tech savvy and aren’t familiar with the technical aspects, you can also invest in web design software’s. Software’s such as Adobe Dreamweaver and Microsoft Expression web will make life so much easier for you. But of course these software’s do not come for free, they are around $50-$300. But, it all comes down to the type you decide to purchase. Open source options are also available for your choosing if you’d prefer. Companies like BlueGriffon and KompoZer are great too. But, the latter options may not have all the features compared to the paid software. Yet, it is still a much better option compared to starting from scratch.

It is hard to advice on which tool you should pick for your e commerce store, as it completely depends on what your needs and wants are. Our advice to you is to pick a easy interface. If you’re planning on developing a simple website, go for HTML/CSS. If you’re website is going to be complex where your content frequently changes, then go for content management systems (CMS). Joomla or Drupal are two CMS’s that are worth checking out.

2. Choosing A Web Host For Your Site

When all the ground work for your website is done and dusted, your next step is to find a host. There are hundreds of web hosting solutions out there. Each of them may offer different services. Your goal is to work with a hosting platform that can help meet your e commerce site needs. The first thing to take into consideration is the price. Will the price fit your budget? Do some research, browse the net and compare the prices of different web hosts.

If you are working on a tight budget, you should not always pick the cheapest option. Sometimes, hosts with cheap base prices charge more in other areas. Or their service just isn’t really that great. For example, maybe customer service isn’t that great or most importantly poor tech support. These two aspects are extremely important if you are new to developing a site. You will need all the help and support you can get when something goes wrong.

Another important thing to consider is, features offered by the host. An example would be, the host being compatible with programming language you have picked for your site. To make it much easier for you, look for a host that offers an email server. In addition, look for hosts that provide security to your website. Things like firewalls and virus detection to ensure your sites safety. You never know when a hacker might strike. Lastly, pick a host that has an up-time guarantee. You need to be sure that your visitors will be able to access the site at all times.

Web hosting solutions such as InstanteStore, Shopify and Magento help you develop your own e commerce site. It is pretty simple, for a small fee every month, you no longer have to worry about programming. Everything you need to start you’re site is already at your disposal. For instance, InstanteStore is a browser-based eCommerce platform. It is simple and easy even for those with no programming knowledge or IT expertise. The solution boasts an array of features on top of its very impressive slick and easy to navigate admin or control panel. Setting up the store is quick, from picking  template to the final payment process.

Finalizing The Process

1. Choosing A Payment Gateway

One of the key features of an e commerce platform is the payment gateways. It is important that customers are given an easy check out process. Also, a secure payment option is extremely important, your customers are trusting your website with their payment details. So it is your responsibility to make sure that their information is not compromised.

There are many payment processors that can help you with this issue. Google Checkout and the very popular PayPal are amongst the many. Instead of paying directly on your site, customers will be sent to an external site where they can process their payments safely. Another option is this will allow your customers to check out on your site and authorize the payment immediately, instead of being redirected. As some customers might be a little bit more skeptical when they get redirected to another site for payment.

When choosing a payment gateway, think of whether it is acceptable to your customers. It is advisable to go for more common payment gateways so customers have an easier time making a payment.

2. Checkout Cart Selection

E commerce stores have one thing in common with the brick and mortar stores, and that is the shopping cart. What is a shopping cart? It is that little icon of a shopping cart on the top of a retailers website. A shopping cart is where customers put all the items that they want to purchase in. From there customers can check out and make payment. There are many shopping cart systems available for your choosing. You also have the option of creating your own cart from scratch. You should also consider picking a shopping cart software that is supported by your host. Another option is to check with your e commerce host if they too provide a shopping cart software. For example InstanteStore offers both web hosting and a shopping cart software.


E commerce is a fast growing retail segment. Thousands of sites are popping up throughout the internet. You can easily join in the fun too! As you can see, building your own e commerce site wasn’t as hard as you thought. It is very possible for you to have your own site with little to no technological skills. All you need to know is what you need to do to build a fully functional website. Main factors to consider are the web design tools, website host, payment gateway and shopping cart software. Remember to have a clear business plan before you start building. Have the blueprints ready before you build your empire.


Iceland Takes Delivering Goods To A Whole New Level

Iceland Take Delivery Of Goods To A Whole New Level

Iceland’s largest online marketplace Aha has recently partnered with Flytrex, an Israeli drone company to expend its delivery options. Aha can now deliver goods to two part of the city of Reykjavik that are separated by a wide river. using the drone delivery method.

In the long run, Aha will be saving a lot of time and cost using the drone delivery method. Without the drones, Aha usually has to drive around a large bay to get to certain addresses in Reykjavik, the capital of Iceland. With the help of the drones, Aha now only uses a single route to pass the bay and get to its customers address. An example would be, an employee of Aha will launch a drone at the nearest hub to the store it needs to pick up from. From there, the drone will fly to the second hub, closer to the customers location and from there another one of Aha’s employees will then pick it up and deliver it to the customers doorstep. Aha’s plan for the future is to deliver orders using the drones that are hook, Technology, Fled on to wires that can lower the deliveries into the customers very own backyard.

With the help of Flytex’s drones, Aha will be able to deliver its items six times faster compared to a car in heavy traffic. For a start, the system is only doing a delivery at a time. However, multiple deliveries are possible.

The Real Deal!

For everyone who think that this is only a temporary project, think again. Aha has emphasized that this is a PERMANENT service offered by the Icelandic online market place. Both Flytrex and Aha have received approval from the Icelandic Transport Authority to deliver food and products from shops to its customers in Reykjavik.


Article originally written by Karen Gilchrist and posted on CNBC on the 23rd/8/2017


Apple Just Launched its iOS 11 Update With Some Icon Changes!

Apple Just Launched its iOS 11 Update With Some Icon Changes!


Today Apple releases its iOS 11 update and it comes with more than your usual bug fixes and performances upgrades. As you can see in the image above Apple is making some changes to these familiar 3 apps. The image that was posted by iCulture on their Twitter shows the before and after pictures of the app icons. It is quite rare for Apple to make changes to its first party app icons although they are always releasing updates to make the iPhone better.

Just having a glance at the icons, you may not have realized the changes. However, if you were to look closely, you’ll notice that the iconic paint brush, pencil and ruler on the app store icon is replaced with lines. Also, if you notice on the new maps app has a circular image on it. That circular image represents a corner of Apple’s circular office building. Last but not least, probably one of the apps all of us use the most, the clock app.  The clock app gets bolder numbers and is done in Apple’s iconic bespoke San Francisco font. Whether you prefer the old icons or the new ones better, there’s no doubt that the new images look better in higher resolutions.

Apple will also be taking a few things away following the update. Several live wallpapers are no longer pre loaded. In addition, auto brightness will be movies to the accessibility section of the settings.